LinkedIn Outbound Playbook
Copy and paste these proven scripts directly into your LinkedIn messages. Click the copy button on any script to copy it to your clipboard.
Connection Request Messages
Option 1 - Direct
Hi [Name], I'm [Your Name] with [Company]. Always looking to connect with other business professionals in [Industry/Area].
Option 2 - Value-Based
Hi [Name], we specialize in [Your Service] and I'd love to connect with leaders like you.
Option 3 - Local Focus
I love connecting with other businesses and organizations in [City/Area]!
Option 4 - Problem Solver
As a fellow [City] business professional, I'd love to connect and share how we're solving [Problem You Solve].
Option 5 - Simple
I'm trying to expand my network. Would love to connect!
Option 6 - No Message
Send Connect Request without message - sometimes less is more!
Initial Voice/Text Messages (After Connection Accepted)
Voice Message 1
Hey [Name], this is [Your Name] with [Company] here in [City]. I just wanted to introduce myself and let you know that we help local and national businesses by being their single source for [Your Service]. It's saved a lot of our clients time and headaches. If that's something you might be interested in, send me a thumbs up and I can send a quick intro video.
Voice Message 2 - Pain Point
Hi [Name], I just wanted to say hi and let you know that I know finding reliable vendors can be a big pain. That's why we built a one-stop shop for [Your Service]. It's saved a lot of our clients time and headaches. If that's something you might be interested in, send me a thumbs up and I can send a quick intro video.
Follow-Up Messages (No Response Yet)
Follow-Up 1
Hey [Name], did that voice message go through?
Follow-Up 2
Thoughts on the video, [Name]?
Follow-Up 3
Let me know your thoughts!
Follow-Up 4
Still here whenever you're ready to chat! No rush!
GIF: Dog Waiting (available in Assets tab)
Engaged Response (They Replied Positively!)
Send Video + CTA
Thanks for the response, [Name]! Here's my 2-minute introduction. Drop me another thumbs up if you're open to getting on a call, and I'll send some times.
Attach: Your VSL/intro video (available in Assets tab)
Sending Calendly Link
Calendly Message
Okay [Name] a link to find a time that works best for our call: [YOUR CALENDLY LINK]. Thanks for giving us a chance to earn your business!
Calendly Follow-Up 1
Any of those times work for you?
Calendly Follow-Up 2
Let's get it scheduled today?
Calendly Follow-Up 3
No worries if you forgot! Here's the link again [YOUR CALENDLY LINK]
Training Videos
Step-by-step video tutorials to help you master the LinkedIn outbound system
Getting Started: System Overview
Learn the basics of the KillerGrowth LinkedIn Outbound System and how to navigate the dashboard
Coming Soon
Adding Leads to Your Pipeline
How to quickly add new LinkedIn prospects to your outbound funnel and track their progress
Coming Soon
Managing Your Daily Workflow
Best practices for managing your daily LinkedIn outreach activities and tracking metrics
Coming Soon
Using the Playbook Scripts
How to effectively use the playbook scripts and customize them for your business
Coming Soon
Understanding Reports
How to read your conversion metrics and use data to improve your outreach strategy
Coming Soon
Recording Voice Messages
Tips for recording effective LinkedIn voice messages that get responses
Coming Soon
Training Video Placeholders
Training videos are coming soon! Once recorded, they will be embedded here for easy access.
Downloadable Assets
Download GIFs, your VSL, and other assets for your LinkedIn outreach
How to Use These Assets
VSL (Video Sales Letter): Download and upload directly to LinkedIn when sending to engaged prospects.
GIFs: Download and use as attachments in your follow-up messages to add personality.
VSL Video
Your 2-minute introduction video to send to engaged prospects
Dog Waiting GIF
For follow-ups: "Still here whenever you're ready to chat!"
Looking for Meeting GIF
For follow-ups: "Me, looking for our meeting on the calendar..."
Facepalm GIF
For follow-ups: "That moment when you realize you meant to schedule..."
Complete Playbook PDF
Full playbook with all scripts in a convenient PDF format
Setting Up Your Assets
To activate downloads:
1. Upload your VSL, GIFs, and PDF to your server or Google Drive
2. Update the onclick handlers in this file with the actual download URLs
3. Example: window.open('https://your-server.com/assets/vsl.mp4')